boAt plans to sail beyond India with Nepal launch

India’s leading audio brand, boAt, officially launches in Nepal with its premium Nirvana series. Co-founder Aman Gupta shares the brand’s journey, vision, and plans for global growth.

boAt, India’s number one audio wearable brand, officially announced its entry into the Nepali market on July 1, marking its first international expansion. The brand is now distributed nationwide by TeleTalk, a subsidiary of Ramesh Corp. Although boAt had made informal inroads in Nepal, it is now formalising its presence with its acclaimed Nirvana series. This premium range, which features top-performing active noise cancellation (ANC)-enabled earphones and earbuds, will now be available across leading offline and online retail platforms throughout Nepal. Aman Gupta, co-founder and chief marketing officer of boAt, was recently in Nepal for the official unveiling of key products. The Post’s Krishana Prasain met with Gupta to discuss boAt’s journey, vision, and global ambitions. Below are excerpts from the conversation: