Journalism in the age of AI

Rapidly developing AI tools can undermine the public’s hard-won trust in journalistic practices.

In the era of artificial intelligence (AI), media professionals often encounter questions about the importance of journalism. With AI algorithms increasingly dictating content and influencing societal perspectives, misinformation and disinformation have become rampant. The monetisation of many social media platforms has led to the production and circulation of viral content, regardless of their credibility and accuracy. So, professional journalism’s need to act as a firewall against fake news, deepfakes, context-free information and other forms of misleading content has become more crucial.