Reading for healing in Tikapur

For provincial and local governments, literature festivals are relatively low-cost promotional events.

In the literary tradition of Sanskrit, every creator is a kavi (poet) and all verbal expressions are kāvya (poetry) irrespective of their feature, form or function. All literature is then poetry that finds its fullness in the performance of the creator and the participation of the audience. Compulsions of the marketplace have increased the pressure upon publishers to bring the creator, the connoisseur, the consumer and the critic together to confront each other in the amicable atmosphere of literary festivals . The literary publishing industry, however, often lacks the resources to support promotional events. Without generous sponsors, it would be impossible to hold literature festivals.