Rebranding Ramechhap 'junar'

The product's success lies in branding, certification and environmentally friendly packaging.

During my recent visit to Ramechhap district in February, I explored the state of junar (sweet orange, Citrus sinensis ) farming. Based on my interaction with stakeholders, including the Ramechhap Chamber of Commerce and Industry, the Prime Minister’s Agriculture Modernisation Project, Project Implementation Unit, Ramechhap, and farmers and an analysis of secondary data, I found that that although junar farming continues to thrive, its potential remains unrealised due to branding issues.