Snap adds new Layers on Snap Map: Here’s what will be new

Snapchat's Snap Map was upgraded on 17 th of November, 2021 and it now includes a feature called Layers, which allows users to superimpose material and information about different areas. The goal of adding Layers to Snap Map is to improve Snapchat collaborations by displaying partner content on the virtual map. In the meanwhile, Snapchat parent Snap has released Explore and Memories as two early experiences for the functionality, which will let users to access both public and private material based on your location.

Snapchat has begun offering Layers to overlay content and information on Snap Map, as previously revealed at the Snap Partner Summit 2021 in May. Snap collaborated with The Infatuation, a restaurant recommendation network, to highlight eateries, and Ticketmaster Entertainment, a ticket distribution firm, to highlight shows as layers. However, such collaborations have yet to appear on Snapchat. Meanwhile, Snapchat has introduced Explore, a feature that allows you to see photographs and videos posted by Snapchatters all around the world.