Brewing change in Nepali coffee

With the right marketing practices and youth involvement, Nepal can realise its coffee potential.

Lately, “Nepali coffee” has garnered significant national and international interest. Its unique selling proposition lies in the organic coffee beans produced by smallholder farmers in the foothills of the Himalaya. Domestic customers see Nepali coffee beans as a premium quality product with health benefits. Since Nepal is not well known as a coffee-growing nation, foreign consumers find our coffee to be of exotic origin. They are drawn to the coffee farmers’ distinctive tales, community-based farming methods and high-altitude production.