Unlocking Nepal’s Soft Power Potentials

Nepal, a small but culturally rich nation, provides a distinct perspective on soft power in a global context. Coined by Joseph Nye in 1990, soft power refers to a country’s ability to influence others through attraction and persuasion rather than coercion. Despite ranking 105th in the 2024 Global Soft Power Index, Nepal possesses significant soft power potential through its cultural heritage, geographical significance, and diplomatic relationships.