Credibility Is Gorkhapatra’s Asset

Nepali journalism now stands at a crossroads. With the phenomenal rise of digital media, traditional media such as radio, television and newspapers are facing existential crisis. The emergence of Artificial Intelligence (AI) has posed another formidable challenge to the entire media as well as creative realms. As the evolution of online papers has almost reached a saturation point, the print and electronic media is struggling to prove their relevance. A significant number of TV channels have been shut down. So is the fate of newspapers. It is not mere a shift to the online media that has brought a crisis to them. Lingering economic crisis, triggered by the COVID-19 pandemic, largely shrank the bulk of their income generated from advertisement business. A limited market means drying up of revenues for a majority of media outlets. Only a handful of media houses can come through Darwinian struggle for better survival.