Movies, music, and memes: Nepal’s pop culture in 2024

Along with their entertainment value, the three core elements of popular culture reflected people’s changing tastes.

Picture this: you’re basking under the sun scrolling Instagram one lazy winter afternoon, and there it is—a clip from a Nepali movie that’s sparked countless memes. A few swipes later, you’re humming a catchy tune from a TikTok trend you swore you wouldn’t get hooked on. Minutes later, you open YouTube to watch the trailer of a film people can’t stop talking about.