Cancel Culture Hits Hindi Cinema

Dispensing with minimum norms is a must for discharging social responsibility. The business of persecuting others is blatantly unfair, even bordering on crime. This year, the Hindi film industry found itself in the throes of a major crisis caused by boycott calls against big banners and top-notch stars. India’s dream merchants had the fright of their lives. This also coincided with lukewarm receptions to several big-budget movies with high profile actors whose presence in the past generally drew large initial crowds to the exhibition halls, often fetching hefty profits for the dream merchants.