Why is TikTok so addictive?

The app’s straightforward interface and all-knowing algorithm have been able to provide its users with an experience like no other platform.

There is something about TikTok. The app allures you to its 15 to 30 seconds whirlpool of never-ending videos and in no time, you find yourself swiping for an hour. From politicians to tarot card readers, conspiracy theories to homemade pickles, the app has it all. It is content-heavy and filled with entertainment, excitement, and surprises.