Navigating the changing media landscape

Digital and traditional media must adapt and exist together to keep the Nepali public informed.

Nepal’s media landscape is changing to a more digital-friendly pattern. Platforms like TikTok, Instagram, Facebook and YouTube are taking the country by storm. But it is necessary to understand and frame this transformation in the right context. The perception that the dominance of these platforms is a challenge or a threat to traditional media is misleading. This rise is a mere reflection of how the content is being consumed rather than a reduction in the demand for the content itself.