Nepal's Tourism Potential: Leveraging Lumbini for Global Branding

Nepal is a geographically small country, but its tourism potential is immense. From the plains of the Terai to the world's highest snow peaks, Nepal's natural, cultural, religious, and historical diversity is enviable to many countries in the world. That is why Nepal has developed as a hub for foreign tourists.

Sagarmatha, Pokhara, Chitwan, Janakpur, Mustang, the Kathmandu Valley, and countless religious and cultural heritages have added a distinct identity to Nepal in terms of tourism. Above all these, there is a destination that has succeeded in creating a worldwide identity for Nepal: Lumbini, the birthplace of Buddha.