Twitter loses half ad revenue since Musk takeover

July 17: Twitter has lost almost half of its advertising revenue since it was bought by Elon Musk for $44 billion (£33.6bn) last October, its owner has revealed.

He said the company had not seen the increase in sales that had been expected in June, but added that July was a "bit more promising." Musk sacked about half of Twitter's 7,500 staff when he took over in 2022 in an effort to cut costs.