Nepal embraces and dances to the beat of Hallyu’s global influence

Korean Wave , also known as the Hallyu , has been a global phenomenon sweeping the world for the past 20 years and Nepal is no exception . Korean Wave covers Korean pop music, drama, technology , cuisine, beauty trends, and more. Thanks to Hallyu, Korean has become the 7th most-studied language on the Duolingo language learning app in 2022.

According to recent news from CNN, Korean is one of the fastest-growing languages globally, surpassing traditionally popular rivals like Chinese in various markets. The news highlights the significant role Hallyu played in increasing interest in the Korean language. The roots of Hallyu trace back to the late 1990s when Korea began exporting dramas to neighbouring countries like China and Japan, setting the stage for the global spread of Korean entertainment.