Motive Of ‘Mission 84’ Under Scanner

Political parties act as a bridge between the people and government even though their elected representatives remain the part of executive wing. The political campaigns include mass rallies and meetings, public hearings and interactions with the grassroots people, and debate on the issues of public interest and policy. Generally, these activities take place before the election, the barometer of parties’ popularity and strength. The political campaigns have different forms but their aim is to communicate with the people and articulate their message to the general public. Through these campaigns, the parties seek to expand their organisation and establish agenda through pithy and snappy slogans.