Gorging gluttons: How the ‘eating for fame’ trend is catching up in Nepal

The number of Nepali mukbang content creators on YouTube has grown exponentially since 2020, and many of them have amassed a huge following on the platform.

In March 2020, when Nepal went into lockdown, Salmi Tuladhar, like many others, suddenly found herself with a lot of free time. To pass her time, Tuladhar started watching mukbang videos on YouTube. At a time when restaurants were closed in the country, it was by watching these mukbang videos that Tuladhar satisfied her food cravings.