Nepal partners with TikTok to boost tourism through digital storytelling

The collaboration aims to promote Nepal’s landscapes, culture, and adventure to a global audience, while empowering local creators to tell authentic stories.

In 2013, the release of the Chinese movie Up in the Wind sparked an unexpected surge of interest in Nepal among Chinese travellers. Filmed in Kathmandu, Pokhara, and Chitwan, the movie presented Nepal’s landscapes and cultural richness on the big screen, igniting a wave of arrivals, particularly to Pokhara in the Annapurna foothills.