Nepal elections in the age of social media: Here are crucial concerns

There is no doubt about the rise of social media over recent years. Understanding the change, political parties have been using digital campaigns during the elections, and there are some instances in Nepal also . It has proven more effective to communicate with prospective voters compared to traditional media.

Facebook is the most used social media platform in Nepal with 15.5 million active users, which represents roughly 46 per cent of Nepal’s total population. To put it in perspective, a well-targeted advertisement on Facebook has the potential to reach millions of users without much effort or money spent.