The current state of surrogate advertising in Nepal: Need for specific legislation for its regulation

In the dynamic and ever-evolving landscape of marketing, businesses constantly seek innovative strategies to capture the attention of consumers and carve out their place in a fiercely competitive market.

However, amidst the realm of promotional creativity and persuasive messaging, a controversial practice of surrogate advertising has emerged, raising profound legal concerns and challenging the boundaries of ethical advertising. Surrogate advertising, the marketing practice in which a company promotes a product or brand that is not allowed to be directly advertised due to legal or social restrictions is deceptive, strategic and tactical.