Netflix and Amazon Prime Video thrive in Nepal’s grey market

Cheap subscriptions from local resellers offer users easy access but legal and regulatory gaps put customers at risk.

When Juna Bastola paid Rs350 for a month of Netflix and Rs300 for three months of Amazon Prime Video via a digital service platform (premiumsewa), she knew she was not buying from the official platforms. But it was cheap, quick, and required no dollar card, and that was enough.