What will make Nepali soft power tick?

Nepali stories, artists and entrepreneurs have the wherewithal to take on the world.

One of the tenets of Nepal’s foreign policy is soft power. The official foreign policy document says Nepal’s soft power can be promoted via Nepal’s “natural beauty, unique and rich civilisation, culture, lifestyle, diversity, thought processes, art, language, literature and sport”. The policy document goes on to highlight several elements that would be utilised to promote Nepali soft power abroad—Lumbini, Pashupati, Everest, the culture of welcoming guests, and so forth.