Political Communication Vital For Governance

Modern communication marks a shift from an informal one to a fusion of the print, sound, picture and digital platform. But its eternal goal of upholding public interests remains unchanged. Digital platforms, cybernetics and artificial intelligence have given big impetus to the communication revolution. It has opened the human mind to a new landscape overlapping all knowledge precincts and coordinating the conduct of individuals, institutions and nations. These tools offer a glimpse of the future society. But in no way are they tuned to human feeling, conscience and morality. The linear leader-oriented communication gears toward horizontal multi-sided dispersal of political messages. It has spurred a shift in politics from ideology to networks, the economy from real to symbolic one and society from simple to complex.