SNAPCHAT: Snapchat's AR Camera reaching short-video app MX TakaTak

Snapchat parent company Snap has expanded its collaboration with ShareChat's Moj to include its AR Camera Kit in the short-video app MX TakaTak. The MX TakaTak app will now be able to access new camera experiences enabled by Snapchat's augmented reality (AR) technology as a result of the new shift. The connection will also assist ShareChat in increasing user retention and app duration over time. Beginning this month, content makers will be able to employ the AR glasses identical to those available to Snapchat users via the MX TakaTak app.

This will aid in the enhancement of their short movies using AR-based effects. "Content creators will be able to create new experiences using the AR features that Snap's Camera Kit will weave into the TakaTak app," said Anubhav Nayyar, Director of Platform Partnerships (APAC) at Snap, in a prepared statement. Nayyar went on to say that the collaboration will allow MX TakaTak to better interact with both content creators and platform users.