Singing reality shows, unable to promote originals, are failing the Nepali music industry

In December 2021, during the audition for Nepal Idol Season 4, a singing reality show, Kanden Limbu of Tehrathum performed his original unreleased song, Sunsan Raatma. It made him popular overnight. A short clip of him singing the song was widely shared over social media. It made Limbu one of the most popular figures among the hundreds of contestants.

Around two years before that, Limbu was rejected in the audition for Nepal Idol Season 2. Between the two seasons, he got an opportunity to polish himself. Then, by performing an original number, he not only promoted his song but also contributed to the music industry.