Building Vaccine Trust, While Managing Risk

Hugging your parents. Meeting your grandchild for the first time. Laughing with friends – in person! COVID-19 vaccines promise to bring us closer to our loved ones and enjoy the sort of moments we have missed over the past 14 months.

The delight of those already immunized is clear: on social media, people are self-documenting and sharing their vaccination moment with the message “I’m protected!”