High Value, Low Volume Tourism

The Buddhist kingdom of Bhutan is considered to be the world’s last remaining Shangri-La. Squished between the great giants, China and India, this fascinating, magical kingdom high in the Himalayas is drenched in legend, isolated by the surrounding sheer cliffs and plunging chasms, and decorated with precarious mountainside temples. This landlocked kingdom which remained totally under lock down during the COVID 19 pandemic is opening up to international tourists from September year. But it has restricted the numbers and increased its fees to revive its tourist centric economy.

Dorji Dhradhul, Director General of Tourism Council of Bhutan said in a report,” Our strategy for the revamp of the tourism sector brings us back to our roots, of ‘High Value, Low Volume’ tourism, where we meet the needs of tourists while protecting our people, culture, values, and environment.” As per the Tourism Council of Bhutan (TCB), travelers can enter the country from September 23 this year. Tourism will focus on renewed sustainability of the sector. It will focus on infrastructure and services, the travel experience of tourists and the environmental impact. It is undergoing a massive change and development in the tourism industry.