Xiaomi becomes the second-largest smartphone brand in terms of global shipment

Xiaomi has done it again! The Chinese smartphone manufacturer continues to impress, this time by surpassing Apple to take the number two spot in the global smartphone shipment. Xiaomi has become the second-largest smartphone brand in the world in terms of unit shipment. The Chinese smartphone manufacturer has overtaken US company Apple to retain the second spot for the first time in Q2 2021.

Data from Canalys has revealed that Xiaomi’s low-cost and high-quality strategy has pushed it past Apple. Now, both companies trail Samsung. In Q2, Xiaomi sold an impressive 18.7 million smartphones. It resulted into a 12 percent increase over the previous year and 87 percent more than it managed to ship during the same period in 2018. Xiaomi captured a total market share of 17% and shipped 87% more units than it managed to sell in the same period of Q2 2020. That is a staggering milestone of an increase in sales achieved by just a decade old company. It is a great number as compared to 1% increment achieved by apple and 15% increment in the shipment of Samsung Devices during the same period of time.