How the virus changed consumer behaviour

More people adopted digital technology after the pandemic limited physical movement, but the government still lacks services.

The Covid-19 pandemic has had the most pervasive global impact in the last 100 years. It brought a transformation of human livelihood assisted by technology, connectivity, gadgets and human interactions contingent on them to the fore like never before. The onslaught of Covid-19 brought a paradigm shift in consumer behaviour in a very short span of time. If there was no pandemic, and consumers had to be educated to wear masks as a preventive measure to avoid regular airborne diseases, the rate of adoption would certainly have taken place ploddingly. But due to the ferocity and magnitude of the pandemic, the rate of adoption took place in a geometric progression. We can observe similar behavioural patterns with regard to hand washing and sanitising, too.