What makes you pick up a book?

A book is not just its content, it is its feel, say book designers. But what exactly goes behind creating a reading experience?

When Sachin Yogol Shrestha talks about book design, his voice over the phone receiver bubbles with joy. There’s just so much people have not understood about the design of books, he says. How much thought goes into making a reader pick up a book and to flip from one page to another, he adds.