Celebsathi: This startup connects businesses, celebrities for mutual benefits

Like many other businesses, Rojgari.com , a national employment agency that enlists and connects employers and job seekers, was struggling hard to sustain during the Covid-19 pandemic.

The company had known that thousands of skilled migrant workers had lost their jobs abroad and had returned to Nepal around the same time. “We were planning to do a digital promotional campaign targeting such people,” says Sanjib Niraula, the company’s business director, “But, we did not know we could reach them in an influencing way.”