How a Nepali came to be part of the 2026 FIFA World Cup behind the scenes

Ashwin Raj Pokharel, a Coca-Cola supervisor at Dallas Stadium, has gone viral among Nepalis as he works behind the scenes of the World Cup build-up in the United States.

A bearded man in a customised red Coca-Cola T-shirt moves through the vast AT&T Stadium, which has been branded as Dallas Stadium for the 2026 FIFA World Cup. His images and videos from inside the venue have been widely shared among Nepali audiences over the past two weeks, turning him into an unexpected point of pride during football’s biggest global build-up.