How Google evolved from 'cuddly' startup to antitrust target

In Google’s infancy, co-founders Larry Page and Sergey Brin reviled Microsoft as a technological bully that ruthlessly abused its dominance of the personal computer software market to choke off competition that could spawn better products.

Their disdain for Microsoft spurred Google to adopt “Don’t Be Evil” as a corporate motto that remained its moral compass during its transition from a free-wheeling startup to a publicly traded company suddenly accountable to shareholders.