We are all tourists

Research shows that domestic tourism is an effective way to help the industry bounce back.

The tourism sector, among others, was hit hard globally by the Covid-19 pandemic and continues to suffer. Experts believe that the industry may not fully recover until 2024. Tourism is trying to rebound , but the pace of recovery is uneven in different parts of the world due to mobility restrictions, vaccination rates and levels of traveller confidence. Amidst this renewed optimism, the Ukraine-Russia war has inflicted a severe blow. International travel will become the latest casualty due to the resultant rise in fuel prices.