Challenges of the digital world

People have been relying on the media more than ever before, but it’s tough to employ a sustainable model.

There is a saying that ‘in the absence of the media, democracy dies; in the absence of democracy, the media dies’. People perceive the media as something that affects and influences their thoughts. It is a powerful tool that has been given the responsibility to be a check on society, politicians and the government. Be it war or Covid-19, democratic movements or the Maoist insurgency, the media’s responsibility is to be at the forefront—recording events, collecting information and disseminating news stories to the general public through print, television, radio and the internet. But nobody knows how the media operates. Are media houses super institutions and media persons superhumans who do not need to eat, breathe, drink or rest?