Rivian files new trademark signaling a move to make electric bikes

Rivian, an electric vehicle manufacturer, has registered a new trademark for bicycles and electric bikes, as well as the structural pieces that go with them. Rivian's action might indicate that the company is considering jumping on the e-bike bandwagon and expanding its portfolio with a product that is less expensive to produce at scale than electric pickup trucks and is more in line with its target "adventure" seeking population.

Rivian informed TechCrunch it had no comment on the situation. Companies sometimes register trademarks for goods they never use, but other automakers are starting to realize the value in the e-bike market, which had a 240 percent increase in sales in the year leading up to July. Porsche introduced two new e-bikes last year that were inspired by the Taycan Cross Turismo.