Nepali advertisements are gendered, and they are endangering both men and women

Jit Bahadur Magar, a 23-year-old chartered accountant student in Kathmandu, always wants to help his mother. “These days, she is in her early state of expanding her business and is asking me how she can advertise her business online.”

When his mom asked for help initially, Magar remembered an advertisement of eSewa that featured a couple, in which the woman is complaining of not being able to get an internet connection and the man instantly recharges his internet balance.