Bottlenecks in branding exportable products

Market research becomes meaningful when it focuses on exploring new markets.

As per the Trade Policy 2009, Commodity Development Programmes need to be implemented under two separate and pre-identified groups. The first group represents a special focus area that consists of labour intensive goods that are already established in export markets such as (i) Readymade garments, (ii) Carpets and woollen goods, (iii) Pashmina and silk products, and (iv)Handicraft goods. Under the thrust area development group, priority would be given to goods that have high potential for exports such as agriculture, forest-based produce, gems, gold and silver ornaments, processed leather, and so on. The Trade Policy 2015 has added more items to make it an overall group of 26 goods and seven services. Factors such as backward linkages, scale of production, market exploration and quality control do not seem to have been taken into consideration while making the list.