Daraz's 11.11 Sets a New Sales Record Serving 7 Lakh Nepalese in 24 hours, campaign witnessed more than 50% of sales through online pre-payment

Daraz set a new sales record during the 4th edition of 11.11, serving 7 lakh Nepali online shoppers on the platform within 24 hours. 11.11 generated more than NPR 36 crore of sales making it Nepal's biggest one-day shopping event ever. Within the first hour of the campaign launch, products worth NPR 6 crore were sold, a 130% increase over last year’s first hour achievement. The campaign further witnessed more than 50% of sales through online pre-payment via wallet and bank card, again topping last year’s record.

From the thousands of businesses who generated sales during 11.11, 55% signed up on Daraz during the pandemic, a result of the company's ongoing efforts to uplift businesses particularly small and medium enterprises (SMEs) over the last 1 and a half years. Bjarke Mikkelsen, CEO and Founder of Daraz Group, said, “We are delighted with today’s results. It underlines the strength of our marketplace where customers trust the quality of products that they purchase on Daraz , and it illustrates how SMEs are able to unlock the online potential of their business."