India, an untapped tourism source market

Nepal has not been able to attract India's burgeoning middle class in greater numbers.

North Indian tourists usually go on vacation with their children during the summer break. Bengali tourists generally take their annual holidays during the Durga Puja festival. In India, the tourism market has a large share of domestic tourists travelling within the country. As per recent data , Indian domestic tourists made 2,321.98 million visits in the domestic tourism market in 2019. The number of tourist visits dropped to 611 million in 2020 due to Covid-19. These figures refer to internal visits to the states of Uttar Pradesh, West Bengal, Bihar and Uttarakhand which lie close to Nepal's border, hence they represent a tremendous potential source market at our doorstep.