YouTube acquires Indian video-based social e-commerce startup Simsim

Google’s video-sharing platform, YouTube has acquired the Indian video shopping app Simsim for an undisclosed amount. Gautam Anand, vice president for YouTube Asia Pacific confirmed the deal through a blog post at Google India. Anand stated that the acquisition of Simsim will be a cornerstone in helping viewers discover and buy products from Indian retailers via video content.

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