Ideological Politics Loses Appeal To People

The political orientation of everyday life of Nepalis is shaped by their social interactions on the condition of their living, their experiences and understanding of public affairs. It infuses in them social responsibility to participate in policy making, a key domain of politics to acquire a good life. Now social media instantly informs them of what is happening around them and enables them to analyse the positive or negative effects. Ordinary Nepalis have a particular interest in political phenomena because they influence their cognition, attitude, feelings, sentiments, beliefs and conduct. Political life differs from other life in the sense that it involves legitimate contestation, competition and conflict over the scarce resources, power and identity.