Blending vision and marketing to lead Nepal’s steel and cement industry ahead

Some brands and names are recognisable just by their jingle or the brand colour and in recent years some companies have been keeping the audience hooked with their catchy jingles and hoarding boards that are everywhere. Among a few Nepali companies that have invested heavily in the advertisements , Ambe Group is unmissable. Behind this rigorous and aggressive branding of Ambe on televisions to online portals in recent years is Shiwaj Neupane.

As the director of Ambe Group , a growing business conglomerate that is leading the construction material industry in Nepal, Neupane in his new leadership has made some cashable decisions that have profited the already popular companies. “The company greatly benefitted from its early marketing campaign that featured MaHa Jodi (Madan Krishna Shrestha and Hari Bansha Acharya). But it had not invested in the marketing much after that. But then, I decided to invest in various handpicked mediums. The marketing continued during the Covid-19 situation too and it paid off well.”