Instagram Reel duration might be expanded to 10 minutes, just like TikTok and YouTube

Sep 3: To compete with TikTok and YouTube, Instagram is reportedly planning to extend the duration of its Reels. As per leaker Alessandro Paluzzi, upcoming Reels will have a duration of up to 10 minutes. Currently, the short-video format Reels have a duration of up to 90 seconds. The tipster even shared the screenshots of the update on X, formerly known as Twitter.

This comes after Instagram rivals like TikTok extended its short video time limit to 10 minutes back in 2022 and YouTube also offered the ‘long-form video’ format. If Instagram rolls out this option, creators on the platform will be able to post detailed beauty tutorials, educational content, cooking demos and more. Notably, it hasn’t been revealed when this option will be rolled out for all users.