Hiroshi Lockheime: Google takes on Apple over iMessage ‘lock-in’

Apple is being chastised by Google for the closed-off world of 'iMessage.' Hiroshi Lockheimer, Google's Senior Vice President of Android, issued a series of tweets criticizing Apple's iMessage policy. His remarks follow a Wall Street Journal (WSJ) research revealing that youths in the United States are solidly on Team iMessage.

More crucially, the article claims that people who switch from Apple's iMessage 'blue text' to Android are frequently shunned and embarrassed by their colleagues. And Google has opted to use this opportunity to criticize Apple's messaging "walled-garden" strategy. Furthermore, Google's own messaging strategy has been in striking contrast, as it strives to promote Rich Communication Services (RCS) via its own Android Messages app.