Facebook’s new professional profiles let creators unlock audience-growing tools

Facebook is introducing a professional mode for profiles, which will allow artists to use extra revenue techniques. In addition, the new mode allows artists access to services that help them measure their audience's development, which were previously only available with Pages. When professional mode is on, creators can participate in the Reels Play bonus program. In September, Reels, Instagram's short-form video tool, was made available on Facebook.

Creators may earn up to $35,000 per month through the bonus scheme, which is based on how many views their Reels receive. However, not all artists are eligible for the program; it is presently invite-only, and in order to qualify, creators must adhere to Meta's Partner Monetization Policies. Furthermore, Facebook says it's working on additional complex editing tools for Reels, such as an easier method to make a Reel out of many clips and the option to save your Reel as a draft while you're editing it. On Facebook, the network is also considering increasing the time limit of Reels from 30 seconds to one minute, while only Instagram now allows one-minute Reels.