Inside 2025’s viral skincare trends—and what really works

Dermatologist Isha Poudel Koirala analyses five trending skincare practices from last year, separating science-backed care from social media hype.

Every year, certain skincare trends gain huge online attention, either becoming widely tried or quickly fading away. This momentum is driven by influencer advice, paid promotions, and viral videos showcasing instant aesthetic transformations designed for maximum engagement. But what often gets overlooked is that what works for one person may not work for another, given differences in skin type, environment, treatment history, and genetics.