The Indian Premier League (IPL) is one of the richest leagues in the world. It’s also among the most-followed sporting events. Over the last few years, the tournament has been known to shatter viewing records. But this year, television viewership dipped by more than 30% in the first few weeks of the season. What led to this fall? Experts point out many reasons, from cricket overdose, to post-Covid lifestyle, to a variety of viewing platforms. But companies are worried about the fall in viewership, as it curtails the reach of their advertisements. Is IPL cricket losing its sheen and crowd-pulling power? Does the game need to overhaul its format? Or is it just a phase until the next season begins? In this edition of WorklifeIndia, we discuss whether the IPL needs to reinvent itself. Presenter: Devina Gupta Contributors: Rammohan Sundaram, country head - Integrated Media, DDB Mudra Group; Shradha Agarwal, CEO and co-founder, Grapes; Arani Basu, sports journalist, Times of India
